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Grandma Here is Tired of Talking About AVEs: Good Thing Millennials Will Make...

By Michelle Hinson—There are many excellent reasons not to use Advertising Value Equivalency (often called earned media value, publicity value, AVE, etc.) as a measure of return-on-investment for...

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Show Your Support for a Revolution in Measurement

Click to download this letter-sized broadsheet Manifesto. Use it to show your support for a revolution in measurement. Send us your pictures of how you’re using it/where you put it, or post pictures...

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The Secret Backstory of The Barcelona Principles

By Katie Delahaye Paine—Happy Birthday to The Barcelona Principles! It was almost exactly five years ago that 250 or so measurement vendors, agencies, clients, and researchers attending a conference...

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Comply or Die: Standards Adoption Is Inevitable

The Barcelona Principles were adopted by the leaders of the PR industry five years ago (Happy Birthday!). Since then measurement standards and other tools have been developed and are beginning to be...

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How Does the PR Industry Measure Up to the Barcelona Principles?

Five years on from the Barcelona Principles, how does the PR industry measure up when it comes to compliance? By Katie Delahaye Paine—There’s a saying that most veteran gardeners know well: “First...

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The Hypocrisy of Speakers and Sponsors of the AMEC Measurement Summit

The Barcelona Principles were introduced to the public relations measurement industry at the AMEC Measurement Summit in Barcelona five years ago. As a way to measure our industry’s progress on...

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Earned Media Measurement for PR: Evolution, Current Practice, and Coming...

By William Comcowich In the good old days of PR – ah, I remember them well – earned media measurement was simple. Any media placement resulting from PR activity counted as a “win.” Just count the...

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Will the Real ROI Please Stand Up?

Measurement Experts Debate the Meaning and Usefulness of ROI By Katie Delahaye Paine—We recently sent our “Barcelona Principles” slide show (“How to Use the Barcelona Principles to Save Time &...

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5 Ways Nonprofits Benefit from the Barcelona Principles and Measurement...

The Barcelona Principles and the standards that have grown from them make measurement and evaluation faster, less expensive, and more convenient. Of course they do give us industry pundits something...

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Does Social Engagement Mean Awareness? 14 Measurement Experts Debate

Here’s the transcript of a fascinating discussion by IPR Measurement Commission members on whether social engagement is an indicator of awareness. Spoiler alert: Social engagement is probably not...

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It’s Time to Disqualify Award Entries that Do Not Comply With the Barcelona...

From the Desk of Katie Paine I recently read 4 awards entries, each a highly touted case study of content marketing success. Every single one broke the first cardinal rule of measurement: They didn’t...

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A Wink Is Not the Same as Saying “I Do” — Social Engagement Is Not the Same...

Building an organization’s relationships with customers and stakeholders can be similar to building relationships between human beings. In fact, I frequently compare various forms of organizational...

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Addicted to AVE? Here Are 5 Time-Tested Alternatives

AVE (advertising value equivalency) is a simple, single number that marketing folks and many others love. They think it translates PR into something they understand how to measure, like advertising....

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The Best New Thing In the World: Internal Communications Measurement Standards

From a practitioners’ perspective, the 2017 International Public Relations Research Conference (IPRRC) paper presented by Sean Williams, Julie O’Neil, Stacey Smith, and Michele Ewing is the best new...

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Tougher Stats and Research Standards for Comms Measurement and PR Research?

The future of communications measurement will require better research methods, and perhaps stricter statistical tests. This article discusses the changes afoot. It is part of our special Future of...

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Update from the Task Force on Evaluation and Measurement Model Standardization

New measurement standards are in your future. Here is a progress report on the search for a standard measurement model. This article is part of our special Future of Measurement issue. The purpose of...

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CCO Research Reveals 5 Keys to Effective Communications Measurement Practice

By Katie Paine, with help from Michael Ziviani and Forrest Anderson A common complaint I hear from audiences is that there are no “standards” for communications measurement. I always have to explain...

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Organization Wanted to Test Internal Communication Measurement Standards

By Julie O’Neil—Is your organization available to help test the new internal communication measurement standards? You’d be assisting important research, plus your organization will receive valuable...

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